There’s also so much more data being collected about our habits by an array of companies, from big tech platforms to agencies to the advertisers themselves. The ability to follow consumers wherever they go online comes with the risk that brands could end up with their ads appearing on conspiracy and extremist sites or offensive YouTube videos. Advertisers are also grappling with how to measure their ads in this new world. I watched the final few on Hulu, which might have had different ads. What do you think of Google’s and Facebook’s power in the online ad industry?

Source: New York Times April 18, 2018 16:18 UTC