MUMBAI: Online fashion rental portal Flyrobe has launched its range of men's wear for special occasionsShreya Mishra, Co-founder & CEO of Flyrobe said, "We are offering high quality fabrics and custom fitted products to consumers through our pay per use model. "Flyrobe's range of men's wear for rentals will feature both ethnic as well as western wear and will feature clothes from Armani, Hugo Boss, Boston Luxe and Mr Button. The range starts at Rs 1499 and the company plans to offer upto 300 styles by the end of this year. Mishra expects the men's wear collection to form 25% of its revenue share by the end of this year.Flyrobe is an on-demand apparel rental platform that provides premium designer wear and branded outfits and accessories on rent at 10-15% of the retail price for up to eight days. The company recently raised Rs 35 crore in its second round of funding led by IDG Ventures, with the participation of Tokyo-based GREE Ventures and existing investor Sequoia India.

Source: Economic Times September 18, 2016 18:56 UTC