The Flipkart smartphone, called Billion Capture+, is the first major initiative by co-founder Sachin Bansal since he stepped aside as CEO in January 2016. The new, so-called Made for India smartphone called Billion Capture+ will go on sale on Flipkart on 15 November. In an interview, Bansal said that Flipkart will launch more products across categories such as large appliances under the Billion brand over the coming months. The launch of the new smartphone brand raises the prospect of a possible cannibalization of sales that Flipkart gets from its top smartphone brands, although Bansal dismissed the possibility of that happening. Bansal’s attempt at building the Billion brand is one of Flipkart’s supplementary bets.

Source: Mint November 09, 2017 15:56 UTC