MUMBAI: In a view to capture a large market share of the online grocery segment, leading e-commerce player Flipkart Wednesday said it has launched its online grocery store Flipkart Supermart in the city. The Walmart-owned company had started its online grocery business a year and a half ago and is present in Bengaluru, Chennai, Hyderabad and Delhi. Grocery, which is the biggest retail category in the country, is pegged at USD 400 billion with e-commerce accounting for 0.5 percent of it. We built a dedicated supply chain for groceries," Flipkart head of Grocery Manish Kumar told reporters here. "Grocery has started giving stickiness to the platform also because customers who buy grocery come back to the platform to buy something else as well," he said.

Source: Mint May 08, 2019 13:18 UTC