While Flipkart had held one smartphone sale since the new regulations were announced, Amazon India and Snapdeal avoided sales. Flipkart, Myntra with its “End Of Reason Sale” and Amazon promoted their sales expansively, with front-age ads in national newspapers. Mint reported on 28 April that Flipkart, Amazon India and Snapdeal had temporarily suspended sales events so as to comply with new e-commerce regulations that ban marketplaces from influencing product prices. Flipkart and its unit Myntra, Amazon India, Snapdeal and others are all offering discounts of 20-90% on clothing, shoes and other fashion products in the ongoing end-of-season sale. In the ongoing fashion sales, the discounts are split between brands, third-party sellers and online marketplaces, people familiar with the matter said.

Source: Mint July 04, 2016 02:42 UTC