Flipkart today announced it executed definitive documents to acquire a majority stake in Minivet AI, an innovative AI/ML solutions provider founded in 2024. Minivet AI focuses on generative video for e-commerce, transforming static product catalogs into rich, engaging video content at scale. Beyond video, Minivet AI offers a broader suite of e-commerce AI capabilities—positioning the company as a full-stack AI partner and a foundational GenAI capability for online retail platforms. Speaking on the acquisition, Aditya Rachakonda, Founder, Minivet AI, said, “This partnership with Flipkart is a pivotal moment for Minivet AI. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India’s digital commerce revolution.

Source: Hindustan Times December 19, 2025 19:32 UTC