Flipkart’s strategy could be a winner if it focuses on closing that gap, rather than taking on traditional retail traits like inventory and logistics risk. The company that made a name for itself helping shoppers avoid physical stores may end up inviting them in. Amazon opened shops to offer the pleasure of physical book browsing and to sell electronic devices such as Echo and Fire TV. Flipkart’s strategy could be a winner if it focuses on closing that gap, rather than taking on traditional retail traits like inventory and logistics risk. While the instinct may be to scoff at an e-commerce company going physical, challenging assumptions could pay off for Flipkart.

Source: Mint October 24, 2016 07:07 UTC