Tourism is worth more than €6 billion to the Irish economy, making it one of the State’s great resources. More tourists in the lean months will boost revenue from overseas visitors without putting undue strain on our natural resources and a hospitality and accommodation sector under considerable pressure at high season. Overseas tourists rarely talk about bad weather or bad value for money, but we rarely talk about anything else. This should easily deliver the envisaged bounce of 7 per cent bounce in tourism numbers to these areas. Tourism Ireland is to support these efforts by “elevating international perceptions” through its campaigning efforts and, if done right, it will be a winner.

Source: The Irish Times December 01, 2025 23:26 UTC