How happy were the holidays for iPhone sales? If Apple does not provide a separate figure for iPhone X sales, as is likely, then the overall average selling price will provide a clue. How much will Apple’s battery bungle cost it? Many unusual variables exist in this quarter but perhaps the one that is hardest to measure is the likely effect on iPhone sales of Apple’s battery debacle. But buried in what looks on Apple’s earnings statement to be the least interesting part of its results could be two of its brightest spots.
Source: The Irish Times February 01, 2018 14:15 UTC