A Tata spokesperson confirmed “Tata group have expressed interest in IPL title rights”. Among the other prospective sponsors, Reliance Jio is already a sponsor with many franchises and a leading advertiser during IPL. Patanjali and Unacademy are domestic companies that have shown interest in cricket sponsorship. Other than the title sponsorship, BCCI is also in negotiations to fill three associate partnership slots to try and make up for some of the financial shortfalls due to Vivo’s exit. If Unacademy does not win the title sponsorship, it too could join as a new official partner.

Source: Hindustan Times August 15, 2020 03:10 UTC