Building a proper business network is one of the best ways to grow your brand. However, building a substantial network is a delicate process that requires more than just introducing yourself to people who you believe can help your business in some way. The first step to successfully creating a diverse network of business professionals is to understand that networking should not be approached as a transactional relationship where you introduce yourself to someone and immediately request something from them. Cultivating a network is about the creation of meaningful business relationships, which can sometimes include an exchange of information or services. Engaging with others on social media platforms is an easy way to connect with business professionals in your industry.

Source: Forbes March 08, 2018 13:52 UTC