Make no mistake: You don’t have to be a Goliath to make an impact in your real estate market. Whether it’s sleek, ornate, timeless, modern, big or small, your logo makes a lasting impression. Whether it’s Facebook, Instagram, Snapchat, Twitter, LinkedIn or a combination of all the above, social media allows you to communicate directly with your consumers. Over 65 million businesses are now using Facebook Pages, and more than 5 million businesses are actively using paid advertising on the site. If social media can influence customer relationships, small brokerages can level the playing field with their larger competitors through intelligent posting and advertising.

Source: Forbes May 16, 2018 12:22 UTC