[Make sense of the people, issues and ideas shaping American politics with our newsletter.] The exact timing of Ms. Warren’s announcement — Dec. 31 — is significant. If you announce near the beginning of a quarter, you give yourself almost three months to build a respectable total before you have to disclose it. Message, test, message againAnother benefit of a full calendar year of campaigning is that it provides candidates with ample opportunity to test, refine or popularize new messages. This could mean tailoring a national message for a local audience, or being responsive to a particular moment that resonates with audiences.

Source: New York Times January 02, 2019 09:56 UTC