But renaming an entire country takes rebranding to a whole new level. So why has Turkey become Turkiye (with the second syllable pronounced as in “Ikea”)? At the moment, typing in “Turkiye” prompts no suggestions — not even, unfortunately, the Turkish flag. "This is a very old story that is brought back by (Turkish) governments now and then, usually when there are domestic problems. Alternatively, what will happen to a Turkish diplomat who when speaking in English uses the “Turkey,” will he/she be reprimanded, sacked, imprisoned?

Source: Libya Today February 15, 2022 16:11 UTC