I’m back once again to help you navigate the confusing world of Amazon reviews. Just a quick scan through the reviews, and you’ll quickly notice if you have to wade through a big batch of noisy, unhappy customers before you get to the glowing comments. Another way of saying this is that the percentage of lukewarm or angry reviews communicate more information than do the five-star ones. Tip 4: Read the one and two-star reviews. They know a three-star average product won’t sell.

Source: Wall Street Journal November 28, 2023 00:53 UTC