As such, here are five must-do steps to prepare for your next customer advisory council (CAC) meeting:1. Remember, customer advisory programs are not just about you and your company; it’s about gathering client executives to discuss their most pressing business challenges and priorities. Customer advisory council meetings should not be about trapping attendees in a meeting room for hours on end. Customer advisory council meetings require the proper research, planning and preparation in order to be successful. Show you care enough about their experience to invest the time to do your CAC meeting well (or if not, perhaps not at all).

Source: Forbes April 27, 2018 10:52 UTC