Photo: Getty ImagesTaxpayers are being asked to stump up half the cost of a TV ad campaign to attract more people to the fishing sector. The details were revealed in correspondence between Sealord and the Ministry for Primary Industries on steps taken to encourage New Zealanders into the industry. It was all part of a campaign to raise the sector's profile, revealed by RNZ in December. According to the plan's authors, it involved promoting "the adventure of fishing in the Southern Ocean" with New Zealand's version of reality TV show Deadliest Catch. As well as expos in schools and advertising on social media, there was a plan to pitch a feature on the fishing industry to TVNZ's Seven Sharp programme.

Source: Otago Daily Times April 06, 2021 16:30 UTC