The startup’s net loss for the financial year 2022-23 surged by a staggering 518%, reaching INR 486 Cr. Reports suggest that FirstCry aims to raise $500 Mn-$600 Mn in the IPO, targeting a valuation of $4 Bn. FirstCry: Financial Performance OverviewFirstCry’s financial journey in the fiscal year 2022-23 showcased remarkable contrasts. FirstCry: Expenditure BreakdownA granular analysis of FirstCry’s expenditure offers insights into the areas where significant investments were made. Advertising Expenses: FirstCry’s advertising costs increased by 55%, reaching INR 416.4 Cr in FY23 from INR 268.6 Cr in FY22.

Source: Mint December 28, 2023 15:10 UTC