One of every two Maruti cars currently go to a first-time buyer, said Tarun Garg, executive vice-president (marketing) at Maruti Suzuki. While first-time car buyers accounted for 31% of Swift sales in fiscal 2013-14, the number jumped to 52% in the June quarter of fiscal 2017-18. “This trend indicates that first-time buyers are getting more aspirational,” Garg said in an email. “It (first-time buyers choosing pricier models) is a clear indication of a growing economy,” said S.V. “It’s only a matter of time when one would see compact SUVs becoming the preferred choice for first-time buyers.

Source: Mint August 06, 2017 23:26 UTC