New York (CNN Business) Hardee's is partnering with a seven-year-old YouTube star, Ryan, to bring back its kids' meals. one that could help it reach consumers, particularly families, in an entirely new way. Ryan, who goes by his first name only for privacy, was the top-paid YouTube star last year, according to Forbes . His channel, Ryan ToysReview — which includes videos of Ryan and others playing with and reviewing toys — has over 19 million subscribers. The partnership is a first for Hardee's, and it'sone that could help it reach consumers, particularly families, in anentirely new way.

Source: CNN June 11, 2019 12:08 UTC