It is this first-mover advantage concept that companies like Ford in automobiles, Gillette in shaving, and Coca-Cola in soft drinks enjoy. SEE ALSO :Selling children’s literature to inculcate a reading cultureBut Fernando Suarez and Gianvito Lanzollo authors of ‘The Half Truth of First Mover Advantage’ disagree with this concept. They argue that first-mover advantage is dependent on the pace of market and technology evolution. When technology and markets evolve quickly, first-mover advantage is harder to gain. SEE ALSO :How to be a happy millionaireThen came Steve Jobs who exploited the late-mover advantage.

Source: Standard Digital October 23, 2019 12:33 UTC