Most businesses today are looking for opportunities that can promote the principles of shared value effectively. Specifically, businesses are starting to shift focus from the obsession on Return on Investment or maximising profits, and short-term corporate social investments to address problems in society, thereby becoming leaders of positive change in the community. This leads to long-term profits, relevance in society and a strong shared value. Businesses are becoming more aware of the need to find solutions for problems in the communities in which they operate. When society benefits, businesses benefit.

Source: Standard Digital January 01, 2021 21:00 UTC