But in this instance, Ford’s most valuable product – the full-size F Series pickup truck – is affected, highlighting the No. 2 U.S. automaker’s dependence on a single key model and its vulnerability when demand for full-size pickups is weak (such as during the global financial crisis) or when production is interrupted. Both of Ford’s crosstown Detroit rivals also depend heavily on fullsize pickups. Later this year, GM intends to begin sales and production of it8s fourth generation Chevrolet Silverado pickup as a 2019 model. Ford’s short-term goal is re-establishing ASAP the full-size pickup production numbers so vital to the company’s financial well-being.

Source: Forbes May 09, 2018 16:08 UTC