Fintech players across sectors, including financial marketplace BankBazaar and SME Lending player Capital Float, are increasing their focus on setting up education platforms and blogs as a long-term user acquisition strategy. With this approach, fintech players have seen success in terms of increasing brand awareness. In the last year, BankBazaar.com has ramped up its content team, that creates educational content on different types of investments, to 15. BankBazaar.com said it's improved its user acquisition and brand awareness by 6% through its educational blog and social media content distribution. "The entire team is involved in creating educational content, from our business development to our marketing, sales, credit, finance team.

Source: Economic Times August 24, 2016 23:37 UTC