He named his restaurant "Im Jung Khao Kaeng", meaning I'm full [with] rice topped with curry or other side dishes. In his restaurant, Banjerd hangs a big vinyl sign showing his motto which reads "loss is profit". He and his friends self-funded the first Im Jung Khao Kaeng streetside restaurant. Today, Im Jung Khao Kaeng has expanded to nine branches, including two in Bangkok. During the Covid-19 pandemic, each Im Jung Khao Kaeng restaurant has a shelf where people can grab packed meals for free.
Source: Bangkok Post August 02, 2021 00:11 UTC