As a result, their primary financial goals are focused on a two- to three-year time frame. Almost half (44%) of the respondents aim to build a basic safety net for their families, while one-third (37%) hope to achieve financial independence. "It's clear that there is a shared sense of financial vulnerability across generations of middle classes in Asia," said Lee Yen Ho, group chief distribution and proposition officer at FWD Group. Generation Y (born 1981–95) juggle multiple financial responsibilities, with 49% worrying about saving for their own retirement. Although almost half (47%) are looking for a single, efficient solution to cover multiple family members, most (61%) have never heard of family insurance plans.
Source: Bangkok Post March 04, 2026 02:08 UTC