FILIPINOS still prefer face-to-face transactions over online banking despite the strong penetration of mobile technology in the Philippines, a regional survey by information technology firm Unisys has found. Also, 51 percent of Filipino customers felt safe but frustrated when their credit cards were frozen due to suspected fraud, 30 percent felt safer, and 5 percent felt annoyed. Unisys said banks should improve digital technology by taking note of customers’ banking experiences. Unisys enumerated five steps to a “quality banking experience.”First, designing offerings from the customers’ point of view, addressing their concerns and providing solutions to inconveniences. Fifth, adapting digital technology “without forgetting the branch.”“Self-learning analytic technologies help banks to actively monitor all transactions at all times,” Unisys said.

Source: Manila Times July 05, 2017 16:52 UTC