Filipinos ignoring brands posted in social mediaKantar TNS, one of the largest research agencies in the world, emphasized the need for businesses to rethink how they connect with consumers online as Filipinos become adverse to intrusive brand advertising. Brands must understand their market and develop content that is of value to them,” Zoe Lawrence, Kantar TNS APAC Director for Digital, said. Citing a new Kantar study, Lawrence talked about the rapid rise of social media platforms Instagram and Snapchat in the Philippines. The rise of these platforms provides brands with new opportunities to target and engage consumers but consumers also need to be mindful of evolving consumer attitudes as they look to take advantage of the diversifying social media landscape. Gonzalo Fuentes, Global Chief Executive Officer of the Media and Digital Effectiveness business of Kantar, emphasized the enormous potential of mobile in connecting to consumers.

Source: Manila Bulletin October 08, 2016 14:14 UTC