Organic certifications serve as a critical defence against greenwashing. By distinguishing these businesses from those engaging in greenwashing, certifications protect the integrity of the organic industry and reward authentic organic producers. However, challenges persist in ensuring the effectiveness of organic certifications and combating greenwashing. The expansion of the organic market has led to an increase in greenwashing attempts, potentially misleading consumers and eroding trust. Strict enforcement of certification standards, regular audits, and consumer education campaigns can help combat greenwashing and promote accurate labelling practices.

Source: The Hindu October 01, 2023 00:19 UTC