Fifty (fictional) years later, Heinz runs Don Draper’s rejected advertising pitch, proving the ad man was always ahead of his time
Fifty (fictional) years ago, Don Draper, the greatest ad man who ever lived, pitched one of the greatest ketchup ads ever seen in the boardroom of Sterling Cooper Draper Pryce — and it was summarily rejected. But for the fictional Heinz executives, there was one thing missing: the ketchup bottle itself, which Draper had intended to become so synonymous with the condiment, that customers wouldn’t even need to see it. And when you say ‘Pass the Heinz,’ that’s all you need to say. … Don says, well, you don’t need to show the product, because the consumer will complete the thought. Because even beyond the TV grave, no one can sell an ad like Don Draper.
Source: National Post March 14, 2017 17:26 UTC
