Fifa has launched Fifa Sound, a new entertainment strategy designed to create innovative and meaningful connections between football fans, music enthusiasts, players, artistes, and the game and songs they all love. Jean-François Pathy, Fifa’s director of marketing, said its vision is to make football truly global, accessible and inclusive. Fifa Sound is beginning with the launch of an eight-episode podcast series. Hosted by Universal Music Group’s global chart-topping artiste Liam Payne and co-hosted by sports broadcaster Jaydee Dyer, the Fifa PlayOn Podcast pairs star football players with award-winning musicians for unforgettable conversations. "Starting with the launch of the PlayOn Podcast series, these initiatives will showcase the symbiosis and shared bonds between the world’s best footballers and musicians alongside the fans that idolise them globally."

Source: The Star January 14, 2021 21:00 UTC