Fifa’s sponsors need to reset their relationship ahead of the next World Cup - News Summed Up

Fifa’s sponsors need to reset their relationship ahead of the next World Cup


Photo: Mike Egerton/PABarely a week into the Fifa World Cup 2022 in Qatar and it is likely to go down in history as the most controversial tournament ever. Visa, which had paid an estimated $185m (€180m) to sponsor Fifa up until the World Cup in 2022 was the most vociferous. As the organisation reports in four-year cycles, it also announced it earned a massive $7.5bn in revenue from commercial sponsorship deals that are tied to the 2022 World Cup. Surprisingly, this was $1bn more than what it earned in the previous World Cup cycle. For the 2022 tournament, these have been joined by the local Qatari bank QNB and local telco Ooredoo.


Source: Irish Independent November 27, 2022 08:31 UTC



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