Fiat Chrysler Automobiles NV is amping up the spotlight on Jeep, asking dealers to build stand-alone showrooms and rolling out larger, more expensive models to appeal to more luxury-minded buyers, including a modern-day Grand Wagoneer. The company’s efforts come as Jeep is facing more competition than ever in the U.S.’s highly lucrative SUV market and as sales of its other mass-market brands such as Chrysler and Dodge have struggled in recent years.

Source: Wall Street Journal September 03, 2020 11:03 UTC