Fiat Chrysler Automobiles should be re-christened Maserati Jeep or Alfa Romeo Ram. These are the four brands to which the Italian-American auto maker will direct resources over the next four years, according to a hotly anticipated strategy unveiled Friday by philosopher-boss Sergio Marchionne. He expects them and Fiat’s van business to account for four-fifths of revenues in 2022, up from roughly 65% now. Fiat cars, Dodge and Chrysler will be marginalized.
Source: Wall Street Journal June 01, 2018 19:10 UTC