Several major e-commerce platforms, including Myntra, Flipkart, and Meesho, have reported considerable success during this year’s festive season sales that have recently come to an end. This reflects a 16 per cent year-on-year growth. Myntra’s Big Fashion Festival (BFF), held from 7th to 18th October, recorded around 460 million customer visits, a significant milestone for the company. Flipkart’s Big Billion Days festive sale, held from 8th to 15th October, garnered an impressive 1.4 billion customer visits. Similarly, Amazon observed more than 9.5 crore customer visits during the early access day and the first day of the Great Indian Festival 2023 sale.

Source: Economic Times October 21, 2023 10:28 UTC