Intimate dryness affects more than 50% of women during midlife hormonal changes, yet many struggle to find modern solutions designed for their evolving needs. As awareness around menopause and women’s health grows, the intimate wellness category, already a multi-billion-dollar global market, is seeing increasing demand for science-informed products that support hydration, balance, and overall intimate health. “Women’s intimate health needs evolve over time, particularly during hormonal transitions,” said Dr. Sarah de la Torre, Ob-Gyn and Chief Medical Officer at Joylux. “Women invest in advanced skincare for their face, yet intimate hydration has long been overlooked,” said Colette Courtion, Joylux Founder and CEO. “At Joylux, we believe intimate wellness deserves the same level of innovation, quality ingredients, thoughtful design and choice.

Source: The Herald April 06, 2026 20:58 UTC