OTTAWA — The federal government is looking for a marketing firm to help launch a “Buy Canadian” campaign to educate more people about where their food comes from. Agriculture and Agri-Food Canada will oversee a new multimillion-dollar campaign to “instill pride” in the country’s food system, according to a government tender published Monday. The campaign is intended to “promote Canadian products on the domestic market” by addressing the sentiment that people feel “increasingly disconnected” from food production. “Canadians generally prefer to buy Canadian food products when they are available, believing that food produced in Canada is of good or excellent quality,” the notice reads, citing research that concludes Canadians have trouble identifying domestic food products in stores. The “Buy Canadian Promotion Campaign” was promised to be one pillar of the new food policy.

Source: Huffington Post January 20, 2020 21:56 UTC