Federico Casalegno: Unleashing Creativity with Computational Design - News Summed Up

Federico Casalegno: Unleashing Creativity with Computational Design


Our very own Federico Casalegno, Executive Vice President of Design at Samsung Electronics and Head of the Samsung Design Innovation Center (SDIC), also took the festival stage. Given the extraordinary development of AI, can you explain how designers at Samsung are working to harness the benefits of AI through computational design? We apply sophisticated AI and machine learning (ML) technologies to empower designers to fully unleash their creativity. To be successful in designing bold innovations and experiences that drive progress for both society and the planet, Samsung builds design teams with talent from a variety of disciplines. As for culturally, before you even talk about design, you must focus on the people that make up the team.


Source: Wall Street Journal June 13, 2023 13:05 UTC



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