The Cannabis Act, which would legalize recreational marijuana next July, would restrict marketing similarly to tobacco. As legalization looms, observers say Ottawa faces a tricky balancing act on marketing. Marketing weed isn’t difficult, but marketing a highly regulated cannabis product is a lot more of a challenge,” said Brown, an instructor in Kwantlen Polytechnic University’s cannabis professional series. VANCOUVER—David Brown’s marijuana marketing students are often shocked to learn how difficult it is to — well — market marijuana. Provinces can introduce additional marketing rules.

Source: thestar December 06, 2017 14:26 UTC