ADDIS ABABA, Sept. 15 (Xinhua) -- Tadesse Degefa, a senior cupper at S.A Bagersh Private Limited Company (PLC), a renowned Ethiopian coffee firm and the birthplace of coffee Arabica, is witnessing a surge in interest among Ethiopian coffee producers and exporters to penetrate the rapidly growing Chinese coffee market. Degefa emphasizes the uniqueness of Ethiopian coffee beans, which are grown organically in the highlands without the use of chemicals or herbicides. He argues this uniqueness of the Ethiopian coffee beans as well as its cupping and production process offers coffee exporters an important impetus towards penetrating the lucrative Chinese coffee market. He highlights the positive relationships established with Chinese companies, indicating that in the coming years, Ethiopia will have a significant presence in the Chinese coffee market. The coffee market has been evolving over the years in China where tea has been a traditional drink, Gizat Worku, chief executive officer (CEO) of the Ethiopian Coffee Association, which is engaged in promoting Ethiopian coffee in the international market, told Xinhua recently.

Source: Ethiopian News September 15, 2023 13:14 UTC