Energy drink, ‘Fearless, from the stable of Rite Foods Limited demonstrated its unwavering commitment to the entertainment industry recently, with its sponsorship of the premiere Fast and Furious X movie at the Silverbird Cinemas in Lagos. The movie premiere, which was held on Wednesday, May 17, was well attended by celebrities. Amidst the rationale for the sponsorship, Sangowawa further stated that Fearless Energy intends to utilise the sponsorship amongst other marketing activities, to re-affirm its brand equity-building strategies as a market leader. Sangowawa further stated that the sponsorship is also a sampling ground for consumers to be able to taste the unique quality of the Fearless brand while enjoying their favourites movies with family and friends. Commenting on the support by the leading energy drink, Nollywood Movie Producer, Andrian Abisogun, applauded the brand for adding colour to the event and for the immense support to the entertainment sector, as well as the energy it provides to viewers at the cinema.

Source: Nigerian Tribune May 26, 2023 01:28 UTC