It’s an unwitting pun from the Dubliner whose fast-growing frozen food business, Strong Roots, is becoming a household name. Strong Roots specialises in healthy frozen vegetable products, including kale-and-quinoa burgers, roasted beetroot wedges and sweet potato fries. Dennigan moved to the United States last year to coincide with the launch of Strong Roots there in May. Having achieved early success locally, Strong Roots launched in Britain just under two years ago. “The shift in consumption trends has far surpassed what I imagined when setting up Strong Roots,” he says.

Source: The Irish Times January 17, 2020 05:37 UTC