Space travel has long been a source of inspiration to the fashion industry. When the space race between the Soviet Union and the US was underway in the 1960s, it influenced designers including Paco Rabanne, Courrèges and Pierre Cardin into all manner of both sculptural and streamlined looks. While a trip on a rocket has been the preserve of very few to date, this 21st Century version of the space race will see it eventually becoming more consumer facing than ever. What this means is outer space become a genuine branding opportunity for the fashion industry, rather that just a source of inspiration. If Y-3 metaphorically grabbed the Sputnik moment with their announced Virgin Galactic partnership, who will own the equivalent of the Apollo 11 mission in fashion’s space race?

Source: Forbes August 27, 2017 22:52 UTC