BENGALURU : Delhi-based fashion e-tailer, High Street Essentials Pvt. Founded in 2012, by Malik and Shivani Poddar, FabAlley was the company first private fashion brand which sells products across categories including apparel, footwear, and accessories. HSE currently operates around 30 brick-and-mortar stores, 350 shops-in-shops—an offline retail model that allows HSE to place its inventory within large format fashion stores. In a move to capture the fashion accessories market, HSE is set to launch its jewelry brand, Zyra. Other competitors in the omnichannel fashion retail space include Myntra, FabIndia, Craftsvilla, Nykaa, and several others.

Source: Mint October 20, 2019 10:52 UTC