Courtesy of CMGAs Who What Wear enters its second decade, the pioneering fashion and trend site is launching a stand-alone app to capitalize on the mobile shopping habits of its young women readers. The app will be the first of a handful in the works from Who What Wear parent company Clique Media Group. "We started seeing users searching Who What Wear for specific products," said Clique Media Group cofounder Katherine Power, who first launched the site as a newsletter with fellow former Elle editor Hillary Kerr back in 2006. With 66% of the site's readers already consuming its content on mobile anyway, it was time for the company to take advantage with a stand-alone shopping app. Next up, Clique Media Group will look to launch a shoppable app for its beauty site, Byrdie.

Source: Forbes March 15, 2017 19:30 UTC