But grocery stores have limited shelf space, meaning they can’t sell food from local producers without dropping one of their other products. This limitation hurts customers who want local food choices and farmers who want to sell their food to consumers. “Totally different set of vendors, totally different shopping experience, totally different customers, totally different delivery mechanism—all the same software. He estimates the potential market for local food ordered online to be $480 million in Indianapolis and $76.7 billion nationwide. FarmersMarket.com advertises itself as an easier way to buy and sell local food, and it definitely has the potential to connect more buyers and sellers than physical marketplaces.

Source: Forbes March 23, 2017 13:07 UTC