Farmers reap big from digital marketing portal - News Summed Up

Farmers reap big from digital marketing portal


The model is solving farmers’ poor earning problems, lack of steady market, difficulties in meeting market-driven standards, inconsistent volumes and inefficient logistics. Also, post-harvest losses that now account for 50 per cent of produce from farms are responsible for locking out small scale farmers from accessing markets. “Our tech-based model now heralds a new era of farming where our farmers will be able to practice smart farming. Deciding on what farmers will plant and when it is harvested is based on real time data and guided by market forces. The Kenya Institute for Public Policy Research and Analysis (KIPPRA) in a recent brief urged the government to train farmers on technology-led appropriate farming methods.


Source: Daily Nation September 12, 2017 08:26 UTC



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