Photo / 远方雪的世界 WeiboArt direction and driven geese in the fake village of Yang Jiaxi. Photo / 远方雪的世界 WeiboChina's hunger for a bygone age and photogenic farmland is feeding a boom in rural tourism. Rather than subsistence, social media is the main economic driver for these strange potemkin villages on the East China Sea. Photo / 远方雪的世界, WeiboBehind the lens at a Xaipu photography tour. It's not by accident that China's most successful YouTuber 李子柒 Liziqi specialises in videos of life inside a rural idyll.

Source: New Zealand Herald October 11, 2021 00:11 UTC