And like Alan Mulally, Sergio Marchionne, Scott Keogh and Mary Barra before him, Jim Farley already has learnt the lesson well. The late Marchionne was a former accountant who as CEO of Fiat Chrysler for a decade was sui generis. Take Fiat Chrysler — now part of Stellantis — for instance. Now, finally, Farley, as chief of Ford for barely half a year, has come to supplicate before the narrative. But more than the importance of marketing, Farley has recognized the significance of the broader narrative that he needed to tell about Ford.

Source: Forbes June 01, 2021 02:15 UTC