Mr. Kavanaugh believes that influencers today are like pro athletes before they began doing huge partnership deals. In that vein, the company introduced a product called Crosshype, which helps determine the value of a Triller campaign in terms of C.P.M., or cost per thousand views. Ninety-eight of the top 100 TikTok influencers are on Triller, and they’re making more money with a smaller company. “TikTok and Triller can coexist and both be successful,” said Anis Uzzaman, the chief executive of Pegasus Tech Ventures and an investor in Triller. There’s instant fame and instant content, and we think this is how the future of the world is going to be.”

Source: New York Times October 07, 2020 19:18 UTC